Build and migration
- New Shopify builds from a blank theme
- Theme customisation and section development
- Migration from another platform, with redirects
- Collection structure and navigation
Services
Four things we do, and how each one works.
Every line below is sold on its own. There is no bundle you have to buy in order to get the one piece you need, and nothing here is priced against your revenue.
Build
Store build & CRO
A store has one job on the page a visitor lands on, which is to make the next step obvious. Most of the stores we are handed do the opposite: the offer is buried, the price shows up before the reason to care about it, and the phone experience was never checked. We rebuild around the order in which a buyer actually decides.
Product page and offer
- Offer and bundle layout
- Copy order: what a buyer reads first, second and last
- Objection handling and FAQ placement
- Variant and quantity selection
Cart, checkout and speed
- Cart drawer behaviour and quantity logic
- Post-purchase upsell flow
- Mobile load time and Core Web Vitals
- Testing across browsers and real devices
Advertising
Paid advertising
We run Meta and TikTok against your own break-even, not against the return the platform reports back to itself. Before anything goes live there is a written plan with the budget floor for the market, the hypothesis behind each creative, and the exact condition under which we turn it off. That last part is what stops an account from bleeding for three weeks while everyone waits for it to turn around.
Structure and setup
- Campaign and ad set structure per product
- Budget floors set by market, not by habit
- Campaign parameters on every single ad
- Account hygiene and page warm-up before launch
Testing and iteration
- A written hypothesis per creative before it runs
- Angles derived from the buyer, not from a swipe file
- Kill and extend thresholds agreed in advance
- Iteration on what won, replacement of what died
Scaling
- Consolidation of winners into the main campaign
- Cost and bid cap campaigns once a winner is stable
- Retargeting kept to a small share of budget
- A stop rule for scaling, not only a start rule
Measurement
Tracking & reporting
Almost every account we open has the same problem: three tools reporting three different numbers, and nobody sure which one to believe. We fix the plumbing first. Events are installed, then verified against orders that really happened, and only then do we let anyone make a decision from a dashboard.
Instrumentation
- Pixel and server-side event setup
- Event checks against real orders, not preview mode
- Parameters on every ad so orders trace to a creative
- Session recording on the pages that matter
Reporting
- One weekly report instead of four dashboards
- Cost and margin by product, not only by campaign
- Break-even stated per product before any target is set
- Plain language, so it survives being forwarded
Advisory
Retained advisory
Some owners do not want an agency, they want someone to argue with before they spend the money. This is that. A standing call, access between calls, and a written note after each session so that decisions are recorded somewhere other than a chat thread.
What the call covers
- Pricing, margin and supplier terms
- Which product to put budget behind next
- When to scale, and when to walk away from a winner
- Reading an account that is giving mixed signals
What you get in writing
- Notes and decisions after every session
- The reasoning, so it can be re-examined later
- Templates and checklists we use ourselves
Pricing
How we charge, and what we will not do.
A fixed monthly fee per scope
Each service line has its own monthly fee, quoted after the audit and agreed in writing before work starts. Build work with a defined end is quoted as a project instead. No fee changes mid-month without a new written scope.
No percentage of ad spend
Charging a share of spend pays us more the more of your money we spend, which is exactly the wrong incentive on an account that is still being tested. We would rather be paid the same whether the correct decision that month is to double the budget or to switch it off.
What we never ask for
We do not ask for a share of revenue, for exclusivity, or for access to your bank account or payment processor. Store and ad account access is granted from your own accounts, stays in your name, and you can revoke it at any time without asking us.
Not sure which of the four you need?
That is what the audit is for. Send us the store and the ad account and we will tell you which one is costing you the most right now.