Four steps, in this order, every time. The first one is paid, self-contained and ends with a document you keep whether or not we work together after it.
One pass through the store, the ad account and the numbers. We check that the events fire on real orders, read the last ninety days of spend against your actual margin, and go through the pages a buyer sees on a phone. What comes back is a written list of what is broken, ordered by what it is costing you, along with the things that are fine and should be left alone. If the honest answer is that your problem is not one we fix, that is what the document says.
A scope in writing before anyone touches anything: the work, the order it happens in, who does what, the monthly fee, and what we are deliberately not doing yet. You approve it or you change it. Nothing starts on a verbal yes, which protects both sides when someone remembers the conversation differently three months later.
The work happens in small pieces, deployed one at a time. Store changes go out separately from advertising changes so that when a number moves, there is only one candidate for what moved it. Every campaign is launched with its hypothesis and its stop condition already written down, and every store change is noted with the date it went live.
A written read every week: what we did, what happened, what we are doing next, and what we got wrong. Everything we build lives in your accounts under your name. If the engagement ends, you keep the store, the ad account, the reporting and the notes, in a state another team can pick up without calling us.
Landed product cost, shipping cost, payment fees and returns. Not the estimate from the supplier's page, the number you actually paid last month. Everything we decide about scale depends on the margin being true, and a margin that is optimistic by ten points turns a profitable account into a losing one without anyone noticing.
Store and ad account access granted from accounts you own, with the permission level the work needs and nothing beyond it. We do not ask for your logins, we do not open accounts in our name on your behalf, and we never need access to your bank or your payment processor.
Someone on your side who can approve a price change, a new offer or a budget move without a committee. Most of the delay we see in engagements is not the work, it is waiting a week for a decision that costs money every day it is deferred.
Tell us what the store is and what stopped working. If we are the wrong team for it, we will say so on that call.
